The brief
To design and develop a suite of animated HTML5 banners in various formats for Avios Hotels. As shown below, the campaign used the same messaging across three distinct creatives.
Software used:
Photoshop and Google Web Designer for HTML5 animation (CSS and JS).
The process
I was provided with a brand playbook and assets for the campaign and first created static designs in Photoshop which also provided the key assets for the HTML5 animation. Final image and code assets were optimised with the consideration of file-size restrictions for the final delivery of 'Google Display & Video 360' banners.
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