The brief
To design banner advertising for a large-scale, multi-language, multi-territory Digital Display campaign for SABIC, a Saudi chemical manufacturing company.
The campaign centred around SABIC's core tagline “Chemistry that Matters”, and was developed to express SABIC’s role in delivering practical, forward-looking chemical solutions. The campaign highlighted the ways these solutions contribute to everyday life, sustainability, and industrial progress.
The work needed to be adaptable across markets, languages, and formats, while maintaining a consistent global brand message.
Software used:
Adobe Photoshop and Illustrator.
The process
The job consisted of creating JPG statics for six creatives across four languages — English, German, Japanese, and Portuguese — each adapted into up to seven different formats, producing well over 150 deliverables.
I collaborated closely with the project manager, who liaised directly with the client, presenting each creative and format for review and sign-off throughout the campaign.
The work below is just a selection from the project. The final delivery included many display formats, from Mobile to Billboard, as well as bespoke formats for other placements.
Farming, Urbanisation, Recycling, Solar Energy Double MPU. (Language: Japanese. Territory: Japan)
Water, Urbanisation, Horticulture, Solar Energy MPU. (Language: Portuguese. Territory: Brasil)
Farming, Urbanisation, Recycling, Solar Energy 320 x 420. (Language: German. Territory: Germany)
