The brief
To design banner advertising for a large-scale, multi-language, multi-territory Digital Display campaign for Aramco, a Saudi energy company.
The campaign centred around the theme “Powered by How”, focusing on the thinking, innovation, and engineering behind modern energy solutions.
The work needed to be adaptable across markets, languages, and formats, while maintaining a consistent global brand message.
Software used:
Adobe Photoshop and Illustrator.
The process
The job consisted of creating JPG statics for several creatives across four languages — English, German, French, and Mandarin — each adapted into up to seven different formats, producing well over 100 deliverables.
I collaborated closely with the project manager, who liaised directly with the client, presenting each creative and format for review and sign-off throughout the campaign.
The work below is just a selection from the project. The final delivery included many display formats, from Mobile to Billboard, as well as bespoke formats for other placements.
Billboard (970 x 250 @2x). Territory: USA. Language: English
Billboard (970 x 250 @2x). Territory: USA. Language: English
Billboard (970 x 250 @2x). Territory: USA. Language: English
Billboard (970 x 250 @2x). Territory: France. Language: French
Double MPU (300 x 600 @2x). Territories: USA and Germany. Languages: English and German
Various formats for Chinese placements. Territory: China. Language: Mandarin
